It’s a race to the top. Everyone wants to be at the top of Search Engine results. And why wouldn’t you? You get more visitors, page views, leads and customers? But how do you get to the top of Google? Or even Bing or Yahoo?
The most common way, that everyone heard of, is to have the right keywords on your site. But as you can see from the chart below that are so many other factors influencing how well you rank.
This infographic is actually from 2011, and although search engines constantly tweak their ranking algorithms and add new variables, the fundamentals to ranking well remain the same.
I have this chart printed and pinned to a wall in my office. It provides a quick reference to ensure I have the basics covered when I create new blog posts and pages.
In the original post on Search Engine Land, Danny Sullivan also takes us through his previously published ranking factors charts. As you can tell, each revision improved significantly. This makes me confident that an updated version of the chart could be in the pipeline. But in the meantime, I’ll continue using this Period Table of SEO Ranking Factors and you should too.
If you know of other charts, maybe something more recent, please comment below. Would love to see what you’re using as a reference.